Our Story

From Our Founders

We started Setlist because we thought there simply must be a better way to get better skin and beauty care. Like you, we found that our lives were busy and that our beauty routines suffered – we skipped steps, had products that we didn’t love or skipped our routine all together. Our skin and beauty care needs were not being met. If only we could have our own personal glam squad at our fingertips.

As two women working in the beauty industry, we were shocked that we couldn’t find one place where we could track our routines, set goals, celebrate our progress, get expert advice, tips & tricks and product recommendations – the whole beauty gamut. We yearned for a simple-to-use, all-in-one beauty solution that just didn’t exist.

So we set out to develop an app to do just that, tapping into our 30+ years of combined experience, scientific knowledge and passion for beauty. The result? Setlist: the world’s first digital beauty bestie. We aim to engage, educate, entertain and empower every woman to have access to the information they need for the beauty results they want. After all, we were born real, not perfect!

❤️  Your Beauty Besties,
Krista and Melissa